Viewing Analytics

Use our Analytics Dashboards to see how diners interact with your menus and items. Track menu health, engagement trends and the media that performs best so you can improve your digital menu experience with confidence.

This guide covers:

• Getting to Analytics Dashboards — How to access the Analytics dashboards
• Menu Analytics — Understanding the dashboard for a selected menu
• Item Analytics — Understanding the dashboard for a specific menu item

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Getting to Analytics Dashboards

You can open our Analytics Dashboards from these icons:

• Menu Analytics: on the Sidebar or inside the Menu Editor.
• Item Analytics: inside the Item Editor or from the Menu Analytics Performance tab.

Analytics are currently only available on web browser. If you are using the TastyFood mobile app, log into your TastyFood account in your mobile browser or a desktop computer.

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Menu Analytics

From the Menu Analytics Dashboard, you can find key metrics and detailed insights for a specific menu. This will help you understand how your menu is performing and where you can improve.

To get started, select a menu at the top of the page. There are three tabs available: Menu Health, Engagement, and Performance.

Menu Health

Menu health provides high‑level checks based on your menu's setup to help you keep your menu complete and consistent.

• Recommendations: Our suggestions for making quick improvements to your menu
• Key metrics: Quick counts to understand menu size, including
  • Categories: Total number of categories in this menu
  • Items: Total number of items across all categories
  • Media Coverage: Percentage of items with photos or videos
• Health check: Your menu’s overall status, including a percentage score that measures how complete each essential part of your menu is
• Media coverage: For each category, the percentage of items with at least one photo or video. Add photos or videos to categories with low media content to boost engagement and visual appeal

Engagement

See how diners interact with your menu over time. You can change the date range to see different periods of time.

• Key metrics: Quick statistics to understand how diners interact with your menu, including
  • Item bookmark rate: Percentage of diners who bookmark an item
  • Media play rate: Percentage of diners who play at least one media
  • Average watch time: Average length of time that diners look at a photo or video, in seconds. Consider keeping your videos around this duration to maximize engagement.
  • Average video completion: On average, percentage of each video watched by diners before exiting the video clip
• Menu page views chart: A chart that shows how often diners are viewing your digital menu. Switch between grouping data by day, week or month.

Performance

Your menu's top-performing content are displayed, including:

• Top 10 most played photos and videos
• Top 10 most bookmarked items

Use the top charts to quickly identify which items are engaging diners the most, and click on the menu item to view detailed item analytics for that item.

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Item Analytics

Item Analytics provide detailed insights for an individual menu item. By reviewing this data, you can see what resonates most with diners, helping you identify your best-performing dishes, optimize photos and videos, and edit descriptions to further increase engagement on your menu items.

• Bookmarks: The total count of times diners have bookmarked this menu item to remember or revisit it
• Media Plays Trend: Chart displaying when photos and videos for this item are played each day, including a running total of media plays during that time period
• Total Watch Time: The combined time diners have spent viewing both photos and videos for this menu item, formatted as "hh:mm:ss"
• Average Video Completion: The average percentage of each video that diners watch before closing the video, with a higher completion rates indicating more compelling video content
• Top Watched Media: The 10 most frequently viewed photos and videos for this menu item, making it easy to identify which visuals attract the most attention